At a time when environmental issues and the quest for more sustainable mobility are the focus of contemporary attention, thoughtful car park optimization is emerging as an enlightened strategy for encouraging the use of soft mobility within the company.
Over and above its logistical significance, this approach is proving to be an invaluable lever for shaping corporate culture, promoting eco-responsible practices, and stimulating employee commitment to environmentally friendly modes of travel.
In this article, we explore the importance of the company car park as a catalyst for soft mobility and show how it can provide a natural opening for developing other forms of mobility (electric and rechargeable hybrid vehicles, car-sharing, bicycles, and NEVs).
Redesigning your company car park for soft mobility !
The first task for a company wishing to promote soft mobility is to redesign its car park accordingly. First, it must install charging points for electric and rechargeable hybrid vehicles. As of June 2022, all new buildings in the UK, as well asthose undergoing major renovations with more than 10 parking spaces, will be required to have a charging point. To support this approach, companies can benefit from the Workplace Charging Scheme (WCS), offered by the Office for Zero Emission Vehicles (OZEV). This reduces the cost of purchasing and installing a charging point at the workplace by 75% (capped at £350 per socket). Note that a single company can request a maximum of 40 outlets.
At the same time, the company can reserve some spaces in its car park for employees who carpool. Similarly, it can reserve spaces for two-wheelers and New Electric and Personal Vehicles (NEVs). This means rethinking the car park layout to make room for these so-called “softer” means of transport. To help you, you can download our ckecklist for optimising your company car park!
In addition, the car park must also be secure to encourage specific modes of transport : barriers at the entrance with restricted access, video surveillance, access control, a guard, etc. For example, people will be more inclined to come by bike if they know that it will be in a secure place and that there is no risk of being damaged or stolen, as can happen in the street. The same applies to carpooling. Waiting for your passengers and/or driver will be much more reassuring, encouraging this practice. What’s more, it must comply with some regulations that the employer must be able to put in place!
Moreover, car park is becoming more intelligent and optimized to rethink parking and meet new needs. As a result, they are no longer just rows of spaces but areas that have been designed, thought through, and equipped. The smart car park is also connected to make it easier to use and share among more employees. This is one of Sharvy missions : to offer an application allowing each employee to reserve and/or free a parking space according to their profile and vehicle type. Thanks to the application and in a concise area of time, you can optimize the occupancy rate of your company car park and improve your CSR policy.
A better brand image with a company car park at the service of soft mobility
Designing a car park to make it more easily accessible and usable for alternative modes of transport contributes to their expansion and adoption by the greatest number. A company that favours these alternative modes of transport will see its brand image improved. Indeed, a company that promotes actions in favour of the environment, ecology and its employees immediately improves its brand image.
CSR (Corporate Social Responsibility) is today a major axis of communication for the employer brand and increasingly affects young graduates and employees who are sensitive to these issues. So, it’s time to take matters into your own hands and embark on various CSR initiatives to make your company more attractive.
Are you curious to find out what companies are doing about company car parks? Download our dedicated infographic and get inspired by the success of other companies.
Promoting soft mobility through a well-thought-out parking policy goes beyond purely environmental considerations to become a fundamental pillar of corporate culture. By encouraging the use of environmentally friendly modes of transport, the company is part of a positive dynamic that promotes its teams’ health, well-being, and cohesion.
Optimizing the company car park, when thought through with foresight and integrated into a global vision, helps to forge an innovative corporate identity that is aware of its impact on the surrounding ecosystem. This investment in sustainable practices represents a concrete commitment to a future that is more respectful of our planet while defining the company as a responsible and progressive player in today’s business landscape.
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